sansserif revolution a new casualty in the rebrand

Oh, heavens above! Here we go again, another victim has fallen to the ruthless jaws of the sans-serif rebrand ogre. In the ceaselessly changing world of digital technology and design, it appears that adopting a smoother, minimalist sans-serif typeface is the new black, with brands queuing up to doff their caps to this modern trend.

It appears, technology still throws up its periodic obstacles—and in this instance, it’s the aesthetic fuss of how to present one's company's name in the digital world. Believe it or not, the choice of a typeface now carries as much weight as what you're actually saying in the first place.

Let's not mope or weep for the dearly departed serif fonts though. There's something plucky, almost noble, in brands’ relentless pursuit of staying in touch with consumer tastes, battling the omnipresent challenges of the tech-world. Here's the silver lining though - while serifs might be gathering dust in the digital realm, they’ll always have a place in our Word documents and paperback novels.

So let’s raise a glass of a good scotch to our unsung typographical heroes. Gone, but never forgotten. Their departure a reminder that technology's relentless march will leave us all old-fashioned, one serif at a time. Read more here.