matthew camila mcconaugheys tequila brand pant

In this amusing piece of tech-infused celebrity tomfoolery, we find Hollywood megastar Matthew McConaughey and his glamorous wife, Camila, tossing modesty to the wind and bravely confronting technological challenges (all while winningly sans trousers, it seems). The duo has spent the better part of two years honing their tequila brand, modestly named 'Pantalones,' utilizing the full force of ad technology and – surprise surprise – their own absence of pants as a lighthearted promotional tool. Ah, the relentless struggle with technology, a tale as old as Microsoft's first 'blue screen' and yet, as fresh as the next iOS update on your iPhone. Blast the bug-ridden blunderbuss that is the modern digital advertising world - here's to bravely facing the baud-rate trenches, perhaps in one's birthday suit! Read more here.