microsoft dominates record q3 growth elevates gaming fortunes in
In a twist that would make even Charles Dickens tip his hat, Microsoft has successfully turned its video game trade's "worst of times" into the "best of times." Amidst economic flummoxing of epic proportions, they've posted record Q3 growth. Must be all those indoorsy types suddenly finding a newfound appreciation for virtual escapism. The challenges presented by the pandemic have been rather like a three-tiered obstacle course – but more like a complicated game of 'Whack-a-mole' where the moles are wearing invisibility cloaks.
This seemingly miraculous development is a glimmering pixel of hope in an otherwise disgruntle-inducing industry, where the notorious fickle finger of tech-fate is as capricious as the British weather. So, payment to Bill Gates’ brainchild, which seems to have received the digital Midas touch otherwise reserved for social media influencers.
As with any technological crusade, it hasn't been all 'Fortnite' dances and bonus levels. Infrastructure development lingers like a late-Game Boss battle that even cheat codes can't seem to defeat. Up-scaling server capacities while maintaining decent gameplay speed has been less 'Need for Speed', more 'Please Hold On While We Try Connect You'.
But never let it be said that we are put off by a good tussle with recalcitrant technology. Onwards we persist, controller in hand and optimism in heart, while we weather challenges with as much aplomb as our dear British spirit can muster. After all, lag or no lag, the gaming must go on. Read more here.